7 steps of Justice

The major failings in our understanding for class presentations today were quite hilarious.  I can imagine what professor Nibley was muttering under his breathe as we all made asses of ourselves. Mostly me of course, but it goes to show how vital CLEAR COMMUNICATION IS.

For those who don't have the text yet, the 7 glorious steps are:

1.Define the communications problem (what need?)
2.Define the target audience (who?)
3.Define the Objective (why?)
4.Define the strategy (how?)
5.Define the content (what?)
6.Define the medium(which medium?)
7.Creative concept

But what we learned today was not about pitching the commercial per se' but rather introducing our product "Steve Jobs" style.  These seven 7 steps however tedious, might suffice.